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January 23, 2023
Funnel Strategy: 54 elements to help you guide your buyers’ journey through the marketing funnel
January 16, 2023 — To get you started on that kernel of an idea that you can grow into a marketing concept, scan through this article with an open mind. Hopefully if just one of these elements gives you a new idea for optimizing your marketing funnel, it will be worth your time.
Corporate Marketing: Feedback is respect (podcast episode #44)
January 11, 2023 — Listen now to hear Lucas Welch, Vice President Corporate Marketing, Highspot, discuss the power of integrated storytelling and community, bringing your whole personality into work, and so much more.
Marketing Relevance Case Studies: Right offer, right time, right person
January 9, 2023 — Read on for examples from Nestlé, a fractional CFO company, and a marketing agency.
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