MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
6 Ecommerce Lessons: Your marketing peers share their hard-earned online retail wisdom
January 13, 2020
January 7, 2021 — 2020 has been a [insert expletive here] year.
So as we get going into 2021, we figured you could use a lighthearted moment in your day to get the year started off on a positive note. A smile. Maybe even a good hearty laugh. After all, live is more than just heady world events and non-stop marketing results.
Of course, this being MarketingSherpa we won’t just make you smile, we’ll get you thinking as well. Read on for funny stories packed with serious lessons about targeted advertising, negative keywords, viral campaigns, coupons, SEO, pricing, CRM/marketing automation syncing, and more.
Proven Website Marketing Tactics: 1 large and 5 small changes that got big results
January 4, 2021 — Where is the low-hanging, tastiest fruit on your website? To give you ideas for the ripest areas to pluck, read on for examples from Bacardi, a software company, real estate service, e-signature solution, ecommerce site, and online payroll provider.
Value Proposition: Marketing examples for each of the 4 essential levels of value prop
December 16, 2020 — We heard from 191 marketers about their key lessons from the year 2020. We winnowed them down to bring you the most essential lessons in this article.
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