Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Marketing 101: What is a sticky footer?

December 19, 2019 — A sticky footer contains information always present at the bottom of a web browser as visitors scroll. Discover several ways to use sticky footers to boost customer conversions.

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Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation

December 12, 2019 —The factors that improve SEO are not necessarily the same factors that improve conversion.

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Copywriting: 8 examples of successful marketing copy

December 5, 2019 — After writing marketing copy day in and day out, it’s easy to get stuck in a rut. We bring you eight examples of successful marketing copy to help spark new ideas for your next copywriting assignment.

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