MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
May 4, 2018
Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content
May 1, 2018
Selling and Marketing to Senior Citizens When Your Team is Very Different From the Customer
April 26, 2018 — Denis Mrkva shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
Marketing 101: What is website usability?
April 19, 2018 — Usability is in the eyes of the beholder. That which is easy to us isn’t always obvious to our customers. Today, we explore that topic and offer a little advice.
Omnichannel Marketing Chart: The biggest challenges to marketers’ omnichannel strategies
April 12, 2018 — This chart reveals the most difficult challenges marketers face when creating omnichannel customer journeys, and what you need to do to overcome them.
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Email Testing: 7 tips from your peers for email conversion optimization
The Customer’s Perception Gap – How to bridge the dangerous gap between the results we want and the results we have
Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
